DISCOUNT COUPONS

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Cigarette makers are plenty, hence is the competition between the top brands for the major share of the market pie. True, none would run out of customers for the number of smokers is quite a sizeable a sum in this world. But, in order to stay in the market, and to be recognized as a market force, cigarette manufacturers need to ensure that their loyal client base is consistent and preferably expanding constantly. And in order to achieve that, cigarette companies tries every trick in their armory to catch the prospective customer's eye. One such promotional technique is to distribute discount coupons to the people as a freebee. Freebees always work - as marketing gurus observed long back - for people all over the world never had or have turned their backs towards free offers.

Discount coupons offer further discounts on the price of cheap cigarettes. If there is any limitation with discount coupons, then it is that the coupons may not be exchangeable in all cigarette stores; but only in selected outlets where they sell the particular cigarette brand(s). Also, customers can't encash it for an equivalent sum of money. It can only be used to avail a discount on the selling price of the respective cigarette make.

The percentage of discount depends on the cigarette manufacturer offering the discount coupons. As it was once observed, in some online cigarette stores, Marlboro cigarette cartons' selling price was as low as $19 after redeeming cigarette coupons. The discounts offered by most other popular cigarette brands such as Camel, Misty, Winston, Salem, Virginia Slims, Montclair, Capri or Parliament may also be comparable to Marlboro.

Now, how the discount coupons offered by discount cigarette makers reach the common man? They generally do so by employing marketing personnel who distribute the discount coupons among prospective cigarette buyers or through shops. Sometimes, discount coupons are also distributed through online cigarette stores, as a freebee alongside some bulk purchases. In the latter case - discount coupons that are given away as freebees online - it may be a soft copy and the customers are expected to take a print out of it if to exchange it in cigarette stores for availing discounts, or type in a verification code in order to check the authenticity of the buyer if to use it for online purchases later on. Discount cigarette coupons are also distributed through supermarket flyers and inside weekend newspapers. In certain cases, cigarette makers do it directly by sending the details of discount offers to a prospective customer(s) through mail/email.

In short, whichever method they adopt, from the cigarette maker's perspective, they'll try to make sure that the cigarette coupons are indeed given to chain smokers so that they'll be tempted to comeback to the specific brand often and again. The cigarette makers realize that for most ardent smokers, money is the major constraint that restricts them from fulfilling their wishes and nothing else. By distributing discount cigarette coupons, the cigarette brands wants to ensure that this gap stands bridged as much as possible.